{"id":2180,"date":"2020-09-14T17:34:11","date_gmt":"2020-09-14T15:34:11","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=433124"},"modified":"2020-09-14T17:34:11","modified_gmt":"2020-09-14T15:34:11","slug":"how-people-shop-on-black-friday-and-how-your-business-can-reach-them","status":"publish","type":"post","link":"https:\/\/interwebdev.co.za\/index.php\/2020\/09\/14\/how-people-shop-on-black-friday-and-how-your-business-can-reach-them\/","title":{"rendered":"How people shop on Black Friday \u2013 And how your business can reach them"},"content":{"rendered":"

Black Friday 2020 will take place on 27 November, and this year is expected to see a big increase in the number of people shopping online.<\/p>\n

This is thanks to COVID-19 bringing ecommerce to the fore.<\/p>\n

In fact, a recent survey reported on by Google<\/strong><\/a> reveals that 73% of consumers said their shopping behaviour has changed since the pandemic hit \u2013 with an increased likelihood to purchase more online.<\/p>\n

The question for businesses wanting to get customers to buy from them during Black Friday then becomes: What is the best way to reach people who are more likely to shop online?<\/p>\n

The answer is simple: Online advertising.<\/p>\n

3 stages of Black Friday<\/h3>\n

It is important for companies to note, however, that Black Friday is more than just one day.<\/p>\n

Research by Google shows that for shoppers, Black Friday is a 10-week period<\/strong><\/a> of research, reviews, and purchasing \u2013 and starts in October.<\/p>\n

\u201cIt is essential for brands to capture this broad spectrum of interaction and influence by maintaining a presence across the consumer\u2019s purchase journey,\u201d said Google.<\/p>\n

It then went on to detail the \u201c3 stages of Black Friday\u201d for shoppers.<\/p>\n

Stage 1 \u2013 The Build-Up<\/strong><\/p>\n

Black Friday research starts weeks before the actual day, in early October.<\/p>\n

Shoppers are looking for potential deals and are open to suggestions.<\/p>\n

Stage 2 \u2013 The Craze<\/strong><\/p>\n

In the two weeks leading up to Black Friday \u2013 and the week of Black Friday \u2013 people look for specific products, brands, and deals.<\/p>\n

This includes research, and reading reviews and features on the products or services they want to buy.<\/p>\n

Stage 3 \u2013 The Last Call<\/strong><\/p>\n

Shopper continue to look for deals two weeks after Black Friday is complete \u2013 including on Cyber Monday.<\/p>\n

\u201cConsumers [are]\u2026 hoping to take advantage of steeper Black Friday discounts and prepare for the upcoming holiday season,\u201d stated Google.<\/p>\n

\"Black\"Black<\/a>
3 Stages of Black Friday \u2013 Google<\/figcaption><\/figure>\n

Advertise on BusinessTech during Black Friday<\/h3>\n

To find out more about advertising online with BusinessTech, please contact Kevin Lancaster on [email protected]<\/span><\/strong><\/a><\/p>\n

This article was published in partnership with BusinessTech.<\/p>\n

Source: BusinessTech<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Black Friday 2020 will take place on 27 November, and this year is expected to see a big increase in the number of people shopping online. This is thanks to COVID-19 bringing ecommerce to the fore. In fact, a recent survey reported on by Google reveals that 73% of consumers said their shopping behaviour has […]<\/p>\n","protected":false},"author":4,"featured_media":2181,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[77],"tags":[52,53,54,55,56,8,57,59,72,60,61,62,63,64,65,66],"class_list":["post-2180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-co-za","tag-com","tag-affordable","tag-cheap","tag-cpanel","tag-development","tag-domain","tag-hosting","tag-interweb","tag-joomla","tag-registration","tag-reseller","tag-shared","tag-south-africa","tag-website","tag-wordpress"],"acf":[],"_links":{"self":[{"href":"https:\/\/interwebdev.co.za\/index.php\/wp-json\/wp\/v2\/posts\/2180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/interwebdev.co.za\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/interwebdev.co.za\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/interwebdev.co.za\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/interwebdev.co.za\/index.php\/wp-json\/wp\/v2\/comments?post=2180"}],"version-history":[{"count":0,"href":"https:\/\/interwebdev.co.za\/index.php\/wp-json\/wp\/v2\/posts\/2180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/interwebdev.co.za\/index.php\/wp-json\/wp\/v2\/media\/2181"}],"wp:attachment":[{"href":"https:\/\/interwebdev.co.za\/index.php\/wp-json\/wp\/v2\/media?parent=2180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/interwebdev.co.za\/index.php\/wp-json\/wp\/v2\/categories?post=2180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/interwebdev.co.za\/index.php\/wp-json\/wp\/v2\/tags?post=2180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}