An important ingredient in this strategy is to tell the target audience which problem is solved instead of just telling them about the products offered.<\/p>\n
This message is tailored to engage the audience and tell them how the products can add value to them and their company.<\/p>\n
It is then distributed to the right audience through MyBroadband\u2019s digital and social media channels using the latest targeting tools.<\/p>\n
The results from these campaigns are excellent. They create excellent brand awareness among the desired audiences and experienced far higher engagement rates.<\/p>\n
Case Study \u2013 Mobile app development company Codehesion<\/h3>\n
Codehesion partnered with MyBroadband to increase the company\u2019s brand awareness and to send potential clients to its website.<\/p>\n
The target audience is business owners and executives who are the ICT decision makers in their company (CEOs, CTOs, CIOs, and IT managers).<\/p>\n
The campaign created a simple message to tell the target audience about Codehesion\u2019s strengths and how they can help companies to get a world-class mobile app.<\/p>\n
To distribute this message MyBroadband used a combination of sponsored content, newsletters, social media promotions, and mobile banners.<\/p>\n
The results were exceptional. MyBroadband sent a large number of business owners and executives to Codehesion\u2019s website, which resulted in many qualified leads and millions of rands in business.<\/p>\n
The image below shows the performance of Codehesion\u2019s marketing campaign on MyBroadband.<\/p>\n
![](\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2020\/09\/Codehesion-Marketing-Results.jpg\")
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