{"id":1765,"date":"2020-09-07T15:10:09","date_gmt":"2020-09-07T13:10:09","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=431670"},"modified":"2020-09-07T15:10:09","modified_gmt":"2020-09-07T13:10:09","slug":"online-vs-tv-vs-radio-the-best-way-to-spend-your-advertising-budget","status":"publish","type":"post","link":"https:\/\/interwebdev.co.za\/index.php\/2020\/09\/07\/online-vs-tv-vs-radio-the-best-way-to-spend-your-advertising-budget\/","title":{"rendered":"Online vs TV vs Radio \u2013 The best way to spend your advertising budget"},"content":{"rendered":"<p>If you want the best return on your advertising spend, then going online must be your first choice.<\/p>\n<p>This is because online advertising provides the best return on investment (ROI) for South African companies, as confirmed by <a href=\"https:\/\/prc.za.com\/2018\/10\/25\/1769\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Nielsen\u2019s Advanced Analytics team.<\/strong><\/a><\/p>\n<p>In fact, online advertising is almost twice as powerful as TV advertising. It also easily outperforms Print, Cinema, Radio, and Billboard advertising.<\/p>\n<p>The infographic below details the ROI various advertising channels give South African companies.<\/p>\n<hr>\n<figure id=\"attachment_431686\" aria-describedby=\"caption-attachment-431686\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/09\/Online-ROI.jpg\" data-slb-active=\"1\" data-slb-asset=\"526269098\" data-slb-internal=\"0\" data-slb-group=\"431670\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/09\/Online-ROI.jpg\" class=\"wp-image-431686 lazyload\" alt=\"Nielsen Advanced Analytics\" data-aspectratio=\"640\/320\" width=\"640\" height=\"320\"><img decoding=\"async\" class=\"wp-image-431686\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/09\/Online-ROI.jpg\" alt=\"Nielsen Advanced Analytics\" width=\"640\" height=\"320\"><\/a><figcaption id=\"caption-attachment-431686\" class=\"wp-caption-text\">Nielsen Advanced Analytics<\/figcaption><\/figure>\n<hr>\n<p>Online advertising delivers an ROI of R2.30 for every R1.00 spent.<\/p>\n<p>In second place is Cinema advertising, with an ROI of R1.60, in third is Print at R1.35, and TV is in fourth with R1.30.<\/p>\n<p>Out of Home (billboard) and Radio then deliver R1.25 and R0.85, respectively.<\/p>\n<h3>New digital-first approach<\/h3>\n<p>With the Covid-19 pandemic forcing companies and people to adopt a digital-first approach to work and life, the power of online advertising is expected to increase.<\/p>\n<p>More people are working remotely and constantly online, while businesses need to reach customers where they spend most of their time: in front of their smartphones and laptops.<\/p>\n<p>To find out more about advertising online with BusinessTech, please contact Kevin Lancaster on <a href=\"https:\/\/businesstech.co.za\/cdn-cgi\/l\/email-protection#670c02110e09270512140e090214141302040f490408491d06\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span class=\"__cf_email__\" data-cfemail=\"69020c1f0007290b1c1a00070c1a1a1d0c0a01470a06471308\">[email&nbsp;protected]<\/span><\/strong><\/a><\/p>\n<p>This article was published in partnership with BusinessTech.<\/p>\n<p><a href=\"https:\/\/businesstech.co.za\/news\/industry-news\/431670\/online-vs-tv-vs-radio-the-best-way-to-spend-your-advertising-budget\/\">Source: BusinessTech<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want the best return on your advertising spend, then going online must be your first choice. This is because online advertising provides the best return on investment (ROI) for South African companies, as confirmed by Nielsen\u2019s Advanced Analytics team. In fact, online advertising is almost twice as powerful as TV advertising. It also [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1766,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[77],"tags":[52,53,54,55,56,8,57,59,72,60,61,62,63,64,65,66],"class_list":["post-1765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-co-za","tag-com","tag-affordable","tag-cheap","tag-cpanel","tag-development","tag-domain","tag-hosting","tag-interweb","tag-joomla","tag-registration","tag-reseller","tag-shared","tag-south-africa","tag-website","tag-wordpress"],"acf":[],"_links":{"self":[{"href":"https:\/\/interwebdev.co.za\/index.php\/wp-json\/wp\/v2\/posts\/1765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/interwebdev.co.za\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/interwebdev.co.za\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/interwebdev.co.za\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/interwebdev.co.za\/index.php\/wp-json\/wp\/v2\/comments?post=1765"}],"version-history":[{"count":0,"href":"https:\/\/interwebdev.co.za\/index.php\/wp-json\/wp\/v2\/posts\/1765\/revisions"}],"wp:attachment":[{"href":"https:\/\/interwebdev.co.za\/index.php\/wp-json\/wp\/v2\/media?parent=1765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/interwebdev.co.za\/index.php\/wp-json\/wp\/v2\/categories?post=1765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/interwebdev.co.za\/index.php\/wp-json\/wp\/v2\/tags?post=1765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}